09 / Adaptable
Open Edition
Same Joiner. Your edition.
A recognisable mark with changing interiors
An unmistakable cut-corner flag remains fixed while bold interiors change for different groups. The wordmark is equally stable: personality changes inside it, not around it.
One silhouette. Three lives.
The outline stays. The group brings the personality.
From mark to place.
Three group editions surrounding a single shared game.
The Sunday clubSame place.
Your kind of different.
Made for all the ways
you come together.
Sunday clubLunch breakNight owlsSUNDAY CLUB / YOUR TURNPick up where
Pick up where
you left off.
Keep this.
Keep the outer contour and negative-space cut identical in every edition.
Leave this out.
A different silhouette for every group or decorative skins that erase the mark.
The ingredients.
Compact heavy capitals cut out of a fixed, chamfered flag. The enclosure holds the changing treatment.
Taste references: MTV’s changing skins · recognisable identity systems