11 / Minimal
Plain Company
A good place to spend five minutes.
Everyday retail, carefully edited
A quiet wordmark earns its character through proportion, spacing and a short connecting stroke. The compact form extracts the low in ligature from the wordmark, making the same connection at a smaller scale.
From mark to place.
One typographic game list, a warm margin and a single active-turn marker.
The Sunday clubWELCOME BACKA few good minutes,
A few good minutes,
with your people.
YOUR TURN
Word relay
Maya & Jo · one word at a time.
The Sunday clubYour people, in one place
Make it your ownA familiar game. Different rules.
Keep this.
Spend the detail on type, alignment and hierarchy; remove the rest.
Leave this out.
Clinical skincare labels, faux specification numbers or empty luxury whitespace.
The ingredients.
A lightly drawn lowercase with squared terminals and a low, shared alignment.
Taste references: MUJI · The Ordinary · COS ↗